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    On-Page / Site Optimization
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    • starplus
      starplus last edited by

      Hi guys , my website www.starpluservices.com  on google first page for the past 2 years and we were page rank 4, 2 months ago we changed all page titles and Keewords after that the page rank droped to 1 and we are not anymore in page 1 in google, we have done all this changes to target another keyword Office Cleaning London, now after 2 months I had 3 quotes for SEO , and 2 SEO companies told me that I need a new website because my one was done with tables and the other company told me that if I still on first page with some keywords andon the 2 page with cleaning companies to dont make a new website just update my one!!

      Could anyone let me know what should I do?

      Regards

      Sergio

      1 Reply Last reply Reply Quote 0
      • evolvingSEO
        evolvingSEO last edited by

        Sergio

        Let me answer the tables question first - a CSS layout does provide cleaner code, thus can help SEO a bit. But the main concern is not so much about tables, its that I imagine you're NOT on a CMS (content management system) like WordPress.  A CMS would make it easier to update your content, add additional pages or content like a blog etc. That's why I would vote for a new site, built in WordPress.

        Ok, onto the page rank issue. First, do know that page rank is nice to know, but don't obsess about it. Focus more on rankings->traffic->conversions.

        Anyhow, I think its a 1 now because you're website can load any of the following ways;

        • starplusservices.com
        • starplusservices.com/index.html
        • www.starplusseervices.com
        • www.starplusservices.com/index.html

        This was probably not the case before, but now all of your incoming links are being diluted across multiple ways of accessing your homepage. Whatever version of your website used to load by default, all versions of the homepage should redirect back to that.

        You also don't need the keywords meta tag anymore.

        A switch to wordpress (and I recommend Yoast's SEO for wordpress plugin) would fix all of this - but it has to be done right, by someone who knows what they're doing technically.

        -Dan

        1 Reply Last reply Reply Quote 0
        • AlanMosley
          AlanMosley last edited by

          As for tables. They have no affect on SEO, but they do have a affect on page speed, but very little, a table does not reder untill it is all read.

          Matt Cutts has said in one of his videos that they crawl both and their is no difference to ranking.

          http://www.youtube.com/watch?v=fL_GZwoC2uQ

          Dan is correct about your canonical domain problems but I have to disagree with using Wordpress, CMS makes thing easier to update , but do nothing for crawability. Having said that you can get a bespoke web site but stil have the same crawlability problems, as there are not many developers out there that understand the importance of crawability.

          See what matt cutts says about crawlability

          http://www.youtube.com/watch?v=v6xxcQdAHbI

          evolvingSEO 1 Reply Last reply Reply Quote 0
          • evolvingSEO
            evolvingSEO @AlanMosley last edited by

            I think we're agreeing about this, yes?

            Thus my last sentence: A switch to wordpress (and I recommend Yoast's SEO for wordpress plugin) would fix all of this - but it has to be done right, by someone who knows what they're doing technically.

            I agree that any platform is only as good as the person who builds it/works with it. Just think that assuming the dev is good, WordPress is generally the way to go for a site his size.

            AlanMosley 1 Reply Last reply Reply Quote 0
            • AlanMosley
              AlanMosley @evolvingSEO last edited by

              I agree with that, its depends on the dev, but i have never seen perfect crawlability on a wordpress site. Those that have come close have had programming knowalage and have stepped outside the CMS to fix things.

              1 Reply Last reply Reply Quote 0
              • Andy.Drinkwater
                Andy.Drinkwater last edited by

                Have to disagree with the crawlability of a Wordpress site. I have absolutely no problems with mine at all - a lot is down to the theme. Get a good theme and you are laughing.

                Crawling through a site should be no problem anyway if you get some link phrases into the body text.

                Andy

                AlanMosley 1 Reply Last reply Reply Quote 0
                • AlanMosley
                  AlanMosley @Andy.Drinkwater last edited by

                  I just did a crawl of your site.

                  Un-necessary redirects 772

                  Invalid markup 112

                  large amount of inline css 89

                  Canonical issues 83

                  Multiplue H1 14

                  Canonical to premanly moved url 10

                  All up i found 1,641 violations. These were found with the Bing Toolkit, it is the exact same violations that bing finds.

                  but believe it or not, thats not many for a wordpress site.

                  Andy.Drinkwater AlanMosley Francisco_Meza starplus 17 Replies Last reply Reply Quote 0
                  • Andy.Drinkwater
                    Andy.Drinkwater @AlanMosley last edited by

                    And I have absolutely no problems with Google finding any of the pages at all - never had.

                    A very small issue. As long as Google can find the pages in a structured manner, that is all that matters.

                    Oh, and I think you fill find that the Bing toolkit is also looking at replies to blog posts. I have nothing like that number of pages on my site. I prefer not to use automated tools to try and build a good site with easy to find content.

                    Andy

                    1 Reply Last reply Reply Quote 0
                    • AlanMosley
                      AlanMosley @AlanMosley last edited by

                      These are the things that Bing says are a problem, you may not think there are a problem but bing does.

                      For example, each un-necessary redirect is leaking link juice, is that not a problem?

                      1 Reply Last reply Reply Quote 0
                      • Andy.Drinkwater
                        Andy.Drinkwater @AlanMosley last edited by

                        I think the tool is not able to fully understand what is going on with the site - as I said, I have nothing like that number of pages on the site - the tool is trying its best to interpret what it doesn't understand.

                        Let's face it - it's Bing you are talking about here...

                        1 Reply Last reply Reply Quote 0
                        • AlanMosley
                          AlanMosley @AlanMosley last edited by

                          I never said you had that many pages, but you have that many violations.

                          The link to "http://www.inetseo.co.uk/seo-services/" has resulted in HTTP redirection to "http://www.inetseo.co.uk/seo-services".

                          The link to "http://www.inetseo.co.uk/?p=965" has resulted in HTTP redirection to "http://www.inetseo.co.uk/citations-mentions-and-social-seo".

                          this is just 2 examples. while its ok to have a 301 redirect to a friendly url, you should not have internal links pointing to the old url, it should point to the new url and save the link juice leak.

                          It leaks on google and bing.

                          Trying to say that the tool is wrong and bing is wrong doesnt change anything. If I was hireing a SEO, its not what i would want to hear.

                          1 Reply Last reply Reply Quote 0
                          • Andy.Drinkwater
                            Andy.Drinkwater @AlanMosley last edited by

                            Whilst it seems that you are just wanting to prove a point and win an argument, I am afraid you wont get that satisfaction from me.

                            Redirects are there for a reason in many cases and Wordpress sites generally do very well in Google - how else would I get the rankings I do?

                            Some things that Wordpress does it does - accepted. If it was a problem, I would have spotted and changed it a long time ago. It isn't so I haven't.

                            End of as far as I am concerned.

                            1 Reply Last reply Reply Quote 0
                            • Andy.Drinkwater
                              Andy.Drinkwater @AlanMosley last edited by

                              Whilst it seems that you are just wanting to prove a point and win an argument, I am afraid you wont get that satisfaction from me.

                              Redirects are there for a reason in many cases and Wordpress sites generally do very well in Google - how else woud I get the rankings I do?

                              Some things that Wordpress does it does - accepted. If it was a problem, I would have spotted and changed it a long time ago. It isn't so I haven't.

                              End of as far as I am concerned.


                              Actually, I just want to say that if you run around trying to correct every little issue (and this is a little issue), then you spend no time in doing what actually matters, and that is creating content that Google wants to see.

                              I guess this is why I do well 🙂

                              1 Reply Last reply Reply Quote 0
                              • AlanMosley
                                AlanMosley @AlanMosley last edited by

                                It is a problem its leaking link juice,

                                you say that redirects are there for a reason, yes they are, they are in case there is a external link to the old url when you rewrite to a friendly url, you dont want exteral links to both, you would then a have a duplicate content problem. So the answere is to use a 301 redirect to the new from the old url. that is all correct.

                                But then you should not link to the old url with internal links and then redirecet to then ew url, because you leak link juice.

                                This s a common problem with Wordpress.

                                It is a problem, if you do not want to fix them, then dont. but itys still a link juice leak.

                                1 Reply Last reply Reply Quote 0
                                • Francisco_Meza
                                  Francisco_Meza @AlanMosley last edited by

                                  In Sergio's case, he only has a few pages (less than 20?). All he needs a an HTML site built in Dreamweaver and that the end of this discussion.

                                  If not dreamweaver, then I would say WP.

                                  Alan, don't get me wrong here.... I'm not saying that leaking link juice is not important. But I don't think Sergio needs to be concerned about it nor iNetSeo. If the loss of link juice is BIG, then hell yes; fix it. If it's small, then I wouldn't sweat the details. I have all kinds of errors on my sites, but trying to fix small errors isn't keeping me from ranking #1 - #3 for many of my top keywords. Feel free to run a Bing Report on my site if you want. I rank way stronger in yahoo and bing than in Google.

                                  1 Reply Last reply Reply Quote 0
                                  • AlanMosley
                                    AlanMosley @AlanMosley last edited by

                                    No its not the end of the discussion, dont take yourself too seriously

                                    Its keeping a site from ranking higher, no matter what the rank at the moment. i dont think un-necessary redirects is a small problem, we try very hard to get a good link, but why would you try so hard to get a quality link and then let it leak as it flows though your site.

                                    Remeber, it leaks not once, but many times as it flows though the site. i believe SEOMoz put the leak at about 10%, i have reason to believe it is 15%, but what ever it is, it is multiplied many times as the link juice flows though your site.

                                    When you have 772 of them , thats a problem.

                                    My point is fact, if you want to prented otherwise thats not my buiness, i really dont care if the leaks are fixed, but fact it is.

                                    but the point is, WordPress is not good for crawlability, wordpress users dont like to here it but a crawl of any woprdpress site shows it to be true.

                                    1 Reply Last reply Reply Quote 0
                                    • starplus
                                      starplus @AlanMosley last edited by

                                      Many thanks guys , I have an offer from a London Based Company they will do a new website for £399 and they have done a lot of them . So should I just update my one and create a blog or do a new one? We still on google page one for commercial cleaning companies london, commercial cleaning services london, I'm just a bit afraid of loosing all this idf I do  new page.www,starplusservices.com

                                      I have listed below my findings analysis of www.starplusservices.com

                                      •          meta descriptions are quite short and can be expanded on a
                                      bit further for more keyword density

                                      •          home links to index.html page (should go to true homepage
                                      that is found in search ie www.starplusservices.com not
                                      http://www.starplusservices.com/index.html)

                                      •          non-www. -> www. 301 can be implemented

                                      •          no html sitemap page

                                      •          no xml sitemap file

                                      •          no Google webmasters (from what I can check)

                                      •          homepage has external links to accreditation sites - tag as
                                      nofollow

                                      •          site has links to facebook, twitter and youtube every page

                                      • tag as nofollow

                                      •          no keyword-targeted internal linking

                                      •          menu links both top and footer have no titles on the links

                                      •          services page - left menu is made of images, need to have
                                      alt tags on them

                                      •          images - some images do not have alt tags (example
                                      http://www.starplusservices.com/carpet-pictures.html), and some have the image
                                      filename as the alt tag (see for example
                                      http://www.starplusservices.com/washroom.html)

                                      •          no optimised h1 on any page

                                      •          no optimised h2 any page

                                      all this was the report from a UK SEI Company!!!

                                      1 Reply Last reply Reply Quote 0
                                      • AlanMosley
                                        AlanMosley @AlanMosley last edited by

                                        For that price i suggest you will get a out of the box website, I would prpoably stick to the one you have.

                                        On this about you analysis

                                        taging as no-follow, unless you are linking to a spam site, it is of no use.

                                        no following links, mean the linked page will get no link juice, but it want save you any, all links use link juice whether they are no-follow or not. The difference is with no follow it evaperates.
                                        so unless the linked site is of bad reputation and you do not want to look like your promoting spam then dont use a no-follow.

                                        If tyou are a local business try and get some links from local directories, they are about the only cheap link that still has value.

                                        Fix the problems you have found.

                                        But here is aa big one you can do to bost your link juice

                                        you have interal links pointing to http://www.starplusservices.com/index.html

                                        This means that your link juice is not making it back to your home page http://www.starplusservices.com/

                                        This alone may make the difference
                                        Goog luck

                                        1 Reply Last reply Reply Quote 0
                                        • Andy.Drinkwater
                                          Andy.Drinkwater last edited by

                                          Far too much talk about link juice. Google themselves say we want content. They have no problems crawling millions of Wordpress sites and if it were a really big problem, why would I rank first for phrases that run into a contention ratio of hundreds of millions? Why would loads of other Wordpress users?

                                          I think what you have here is just a hatred of Wordpress because you see this as a major problem, when it clearly isn't.

                                          OK so Bing found 700+ redirects. And? Is it making any difference to my ranking? Nope. In fact, I rank much higher in Wordpress for these phrases than I did with my HTML based site. If I was doing badly then yes, it could be an issue - but I'm not. Says to me that Google don't care as much as other factors.

                                          Perhaps a few years ago when SEO was different to now, this might have been a big problems, but as any decent SEO knows, the rules have changes.

                                          AlanMosley 1 Reply Last reply Reply Quote 0
                                          • AlanMosley
                                            AlanMosley @Andy.Drinkwater last edited by

                                            Yes it does make a difference, of cause it does, You may rank, well, but you would rank better if you fixed them.

                                            all you need to do is fix the link and you have saved the link juice, i cant see why you woud  not do that. In IE press F12, then the networking tab and you can see all the 301s as you navagate.

                                            buy the way, Matt Cutts said that the most common mistake is bad crawability, he said it was the most important, then content then marketing. He also said that redirects leak link juice,

                                            Its not a theroy, its not a rumour, its cold hard fact, and easy to fix.

                                            Andy.Drinkwater AlanMosley 2 Replies Last reply Reply Quote 0
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